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Retail Retail

Industries & Sectors

Retail & Leisure

Transforming communities through better retail strategies

store
 

Opening a new bricks-and-mortar shop is more complex than ever. 

The Dutch retail and leisure scene requires smart property strategies that align location, efficiency, and what consumers want. Whether you're a brand looking for the perfect high street spot, an investor rethinking a shopping centre, or a leisure operator growing in key cities, success hinges on deep market knowledge. 

We guide occupiers and investors in securing and optimising retail and leisure properties that thrive. From Amsterdam's top shopping areas to regional hubs embracing new retail models, our team blends deal-making skill with strategic advice to help you master the Dutch market. 

 

What Sets Us Apart

Retail strategies that work on the ground

Location is critical. Our advisors analyse footfall, demographics, and competition to help occupiers make confident site selection decisions. We negotiate lease terms that balance flexibility with location benefits, ensuring your concept resonates with local consumers and supports brand growth.

Investor expertise built for change

We advise investors, landlords, and developers on acquiring, letting, and repositioning high-performing retail and leisure assets. With insight into tenant demand and consumer trends, we help retail real estate adapt to shifting behaviours and maintain a competitive edge.

Insights that reveal what's next

Retail and leisure markets move fast. We track shifts in consumer behaviour, tenant strategies, and location dynamics across the Netherlands. By combining real-time data with experience, we help clients anticipate change and position assets for sustained performance.

Tailored solutions that deliver

With a network of specialists and a problem-solving mindset, we deliver strategies reflecting your goals. Whether increasing footfall, optimising revenue, or maximising asset value, our approach is grounded in Dutch market realities and client-specific objectives.

Advisors who think like retailers

Retail and leisure success demands commercial creativity. Our teams bring an entrepreneurial spirit and experience advising leading brands and owners. We don't just understand the industry; we actively help shape it across the Netherlands.

Places that perform and belong

We believe in creating retail and leisure destinations that connect with the community. By aligning location strategy with local needs, we help occupiers and owners create spaces that add value to neighbourhoods and build long-term resilience in Dutch markets.

Services

Investor Services



Capital Markets


We advise on retail and leisure asset acquisitions and disposals across the Netherlands. Our specialists combine investment analysis with market intelligence to identify opportunities, structure deals, and execute transactions that align with your investor objectives.

Learn more about our capital markets

Agency Lettings


Our lettings specialists represent landlords to secure quality tenants for retail and leisure properties. We leverage tenant relationships and market data to optimise occupancy, rental income, and tenant mix in key Dutch cities. 

Learn more about our agency leasing services

Asset Services


We deliver property and asset management services that enhance retail and leisure property performance. Our teams oversee daily operations, tenant relations, and strategic planning to maximise asset value and operational efficiency for owners.

Learn more about our asset services

Valuation & Advisory


Our professionals provide independent market valuations and advisory services for retail and leisure assets. We deliver accurate, RICS-compliant valuations to support investment decisions, financial reporting, and strategic planning. 

Learn more about our valuation & advisory

Project & Development Services


We advise on retail and leisure development projects from concept to completion. Our specialists provide feasibility analysis, tenant procurement, and project coordination to ensure developments meet market demand and deliver optimal returns. 

Learn more about our project development services

Sustainability Services


We help property owners implement sustainability strategies that reduce costs and meet ESG objectives. Our specialists provide energy audits, certification support, and implementation strategies aligned with Dutch environmental regulations. 

Learn more about our sustainability services


Occupier Services



Tenant Representation


We help retail and leisure occupiers secure the best locations in the Netherlands. From site searches and market analysis to lease negotiations and transaction execution, we ensure spaces align with growth goals and operational needs.

Location & Labour Analytics


Our experts provide location intelligence and labour market insights to guide retail and leisure site selection. We analyse demographics, spending trends, labour availability, and competition to identify prime locations.

Learn more about our workplace solutions

Project & Development Services


We manage fit-outs and customisation projects for retail and leisure spaces. From design to delivery, we ensure spaces meet brand standards, operational needs, and budgets across the Netherlands.

Learn more about our project development services

Facility Services


We handle facility management for retail and leisure spaces, covering maintenance, cleaning, security, and compliance. Our team ensures environments remain functional, attractive, and meet Dutch regulations. 

Sustainability Services


We support sustainability initiatives for retail and leisure occupiers, offering energy strategies, green lease negotiations, and ESG-aligned certifications to enhance reputation and lower costs.

Learn more about our sustainability services

Team

Michiel Boonen.png
Michiel Boonen

Divisional Head of Retail (EMEA Grade - Partner)
Amsterdam, Netherlands

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CONTACT US

Research

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MarketBeat

The Netherlands MarketBeat

Cushman & Wakefield’s Marketbeat reports provide a detailed quarterly analysis of the Dutch commercial real estate market.
Jos Hesselink • 21/04/2026
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Research • Economy

Netherlands Outlook 2026

Cushman & Wakefield's Netherlands Outlook 2026 provides a forecast of transaction dynamics across investment and occupier markets based on its own vision and transaction data.
Jos Hesselink • 11/12/2025
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Research • Food & Beverage

Supermarket Real Estate: New Rules for a Proven Segment

Read all about the developments in the supermarket landscape in this report (in Dutch) by Cushman & Wakefield Retail.
Michiel Boonen • 18/06/2025
EN_Outlook 2025 PROVADA_CardImage.png
Research • Economy

Netherlands Outlook 2025 | Provada Edition

With the annual Outlook, Cushman & Wakefield provides a current contribution to the knowledge base for future-proof spatial policy and strategic market decisions.
Jos Hesselink • 17/06/2025
Living City Report-Web card.jpg
Insights • Economy

Living City Report series

Discover a monthly snapshot of the housing market in our ‘City Report - Living’ series. Get quick insights into the buying, rental, and investment markets of various Dutch cities with the latest data. Can’t find your city? Contact our experts for tailored advice.
Jos Hesselink • 18/02/2025
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Research • Economy

Nederland Compleet 2024

Netherlands Complete 2024 is a report by Cushman & Wakefield that focuses on the use of space in five major economic regions, based on an analysis of the regional economic DNA. The dynamics of the real estate market are interpreted based on the regional context.
01/11/2024
Regeerakkoord Hero GWS.jpg
Research • Government / Public Sector

Coalition Programme 2024 - 2028: what are the implications for the Dutch real estate market?

The Schoof administration has detailed the outline agreement in its coalition programme, presenting its plans for the upcoming government term. Cushman & Wakefield has identified the themes and strategies that will directly impact the Dutch real estate market.
02/10/2024
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Frequently Asked Questions

We provide comprehensive tenant representation services for businesses seeking retail and leisure locations across the Netherlands. Our specialists conduct market analysis to identify available properties on premium high streets in Amsterdam, Rotterdam, The Hague, Utrecht, and regional centres. We evaluate locations based on footfall, consumer demographics, competitive positioning, and lease terms. Our advisors negotiate favorable lease agreements and coordinate transaction execution to secure spaces that align with brand positioning and operational requirements. 

We advise occupiers on negotiating lease terms that incorporate sustainability provisions and ESG commitments. Our specialists work with landlords to structure green lease agreements that define energy efficiency targets, waste management protocols, and environmental performance metrics. We help evaluate properties based on energy certifications and building management systems to ensure locations meet corporate sustainability objectives whilst maintaining prime positioning in key shopping districts and leisure destinations.

Investors evaluating assets in the Netherlands should assess tenant mix quality, lease covenant strength, and location fundamentals. We advise on market positioning relative to consumer trends, omnichannel retail dynamics, and competitive supply. Critical factors include property condition, planning flexibility for repositioning, and alignment with ESG investment criteria. Our capital markets specialists provide transaction advisory, valuation analysis, and market intelligence to support informed investment decisions. 

We provide international operators with localised market intelligence essential for successful entry. Our specialists deliver insights on consumer preferences, competitive landscapes, and planning regulations specific to the local market. We advise on site selection criteria, negotiate lease terms that reflect regional market practices, and coordinate transaction execution to ensure smooth market entry and expansion across key retail and leisure destinations.

A strategic approach to property management enhances operational resilience by aligning real estate decisions with business objectives. We advise occupiers on portfolio optimisation, lease flexibility, and location strategies that support omnichannel operations. For property owners, we provide asset management services that enhance tenant mix and implement experiential strategies that drive footfall. This consultative approach ensures properties remain competitive across changing market conditions in the Netherlands. 

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