About

Alanna Joy Loeffler has been active in the commercial real estate industry since 2006 and currently serves as Senior Managing Director, Americas Retail Platform Lead. In this role, she leads connectivity and alignment across the Americas Retail platform, bringing together talent, insights, and capabilities to deliver integrated, tailored solutions for clients. Alanna partners closely with market leaders, brokers, cross-functional teams, and global retail leaders to enhance the client experience, strengthen collaboration, and support strategic growth across the Americas. By leveraging the firm’s full breadth of services, market intelligence, and retail expertise, she helps clients navigate an increasingly complex landscape and achieve measurable business outcomes. She is also responsible for supporting talent initiatives, marketing and research activation, and internal and external engagement, ensuring the full breadth of Cushman & Wakefield’s retail capabilities is mobilized effectively to win and grow business.

Previously, Alanna served as Managing Director, Business Strategy & Development for Americas Retail Services, advising national and global clients on business strategy while strengthening client and broker engagement across North America. In that role, she leveraged research, data, and analytics to deliver actionable insights and identify emerging trends shaping retail and investment decisions.

Prior to that, Alanna led retail marketing across the Americas, creating and executing strategic marketing initiatives that supported business objectives and expanded the depth of the firm’s retail thought leadership. She also oversaw branding, marketing, and communications for all U.S. retail events during Cushman & Wakefield’s tenure as ICSC’s exclusive global sponsor.

Before joining Cushman & Wakefield, Alanna built a foundation in commercial real estate industry expertise, client service and art direction at New York–based marketing, advertising and public relations agencies.

Throughout her real estate career, she has worked with leading owners, developers, and investors including Beacon Capital Partners, Brookfield, Corcoran Sunshine Marketing Group, The Durst Organization, Extell Developers, LCOR, Millennium Partners, Related, RXR Realty, Savanna Fund, Simon, SL Green Realty Corp., The Carlyle Group, TIAA, and Trinity Real Estate, among others.

On the tenant side, she has advised emerging and established retail brands such as COS, SITKA Gear, Robert Graham, Favorite Daughter, Joe’s Jeans, Legacy Franchise Concepts’ Sweathouz and Dogtopia, Nourish + Bloom Market, Arabica Coffee, Cotopaxi, Bedhead PJ’s and Willowbrae Academy.