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Industries & Specialties

Retail

Transforming communities with smarter retail strategies
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Opening a new bricks-and-mortar shop is more challenging than ever.

Singapore’s retail sector thrives on precision. With limited space, high rental costs, and discerning consumer expectations, every location decision matters. We help brands and investors navigate this complex market through data-driven site selection, strategic lease negotiations, and portfolio optimisation that delivers measurable results.

Our approach blends in-depth market knowledge of Singapore’s retail corridors with regional expertise across Southeast Asia. From Orchard Road’s flagship destinations to neighbourhood retail hubs and experiential leisure formats, we position clients to attract footfall, maximise revenue, and build resilient retail networks that adapt to evolving consumer behaviours.

What sets us apart

Retail strategies grounded in local expertise

Singapore’s market demands more than generic advice. We analyse foot traffic, demographic trends, and tenant data to identify prime locations. Our advisors have a deep understanding of URA planning regulations and how to position stores within Singapore’s regulated land use framework for maximum success.

Expertise for investors navigating a changing landscape

Landlords face shifting demand and market pressures. We advise on acquisitions, tenant mix optimisation, and repositioning strategies to safeguard income. Our capital markets team connects retail property owners with both local and international investors seeking quality assets.

Insights that anticipate the future

Consumer behaviour is changing faster than ever. We monitor spending patterns, tourism trends, and e-commerce strategies to keep you ahead of the curve. Our research identifies emerging formats and potential challenges, enabling proactive decisions for your portfolio.

Tailored solutions with measurable impact

Whether it’s securing a flagship lease, optimising a suburban mall’s tenant mix, or advising on F&B strategies, we customise our approach to fit your needs. Our Singapore specialists combine entrepreneurial problem-solving with access to regional resources.

Advisors who think like retailers

We’ve worked with leading international brands, local retailers, and institutional landlords. This gives us an insider’s perspective on P&L pressures, merchandising, and customer acquisition costs, making us uniquely equipped to support retailers in Singapore’s competitive market.

Creating places that perform and belong

We align location strategies with local demographics and lifestyles to create destinations that meet community needs, attract visitors, and generate sustainable returns while enhancing social connectivity.

Services

Investor Services



Capital Markets


We advise on retail asset acquisitions, sales, and portfolio repositioning in Singapore. By leveraging relationships with investors, family offices, and REITs, our team optimises pricing and structures deals to meet investment objectives.

Learn more about our capital markets


Agency Leasing


Our specialists curate tenant mixes that enhance foot traffic and ensure stable income. We secure high-quality tenants, negotiate favourable terms, and improve asset performance through strong relationships with local and global brands.

Learn more about our leasing services


Asset Services


We boost retail property performance with proactive management, tenant coordination, and operational optimisation. Our team handles daily operations, reporting, and strategies to increase tenant satisfaction and asset value.

Learn more about our asset services


Valuation & Advisory


Our valuation experts provide precise assessments of retail properties for investment, reporting, and financing. We deliver valuations informed by Singapore’s retail trends and regulations.

Learn more about our valuation services


Project & Development Services


From concept to completion, we oversee retail development projects. Our team manages design, construction, and tenant fit-outs, delivering spaces that meet market demands.

Learn more about our project development services


Sustainability Services


We help retail landlords and tenants adopt energy-efficient systems, achieve green certifications, and comply with Singapore’s sustainability mandates, reducing costs while supporting environmental goals.


Occupier Services



Tenant Representation


We represent retailers in lease negotiations, securing favourable terms and optimal locations. Our specialists understand landlord expectations, market rates, and lease structures, ensuring your interests are protected and your business can thrive.

Learn more about our tenant representation


Supply Chain & Logistics Advisory


We offer logistics site selection, warehouse optimisation, and supply chain strategies, supporting efficient inventory and distribution management for retailers operating across Singapore and the region.

Learn more about our supply chain & logistics advisory services


Location & Labour Analytics


We analyse demographic data, consumer spending, and labour markets to identify ideal retail locations. Our insights enable confident expansion by ensuring access to strong customer bases and available workforces.

Learn more about our workplace solutions


Project & Development Services


We manage retail fit-out projects, coordinating contractors and ensuring compliance with regulations. Our project teams deliver brand-consistent spaces, minimising disruption and controlling costs.

Learn more about our project development services


Facility Services


We provide ongoing facility management for retail operations, including maintenance, cleaning, and building systems. Our services ensure smooth store operations and enhance the customer experience.

Learn more about our facility management services


Sustainability Services


We help retailers implement sustainable operations, reduce energy consumption, and achieve green certifications. These strategies lower operating costs and align with corporate environmental goals.

Team

Sona Aggarwal.jpg
Sona Aggarwal

Managing Director, Head of Retail Sales and Strategy (APAC)
Singapore, Singapore


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Research

5817 Singapore Outlook 2026 - Banners_MOBILE.jpg
Research • Economy

Singapore Market Outlook

Seeking Stability In An Uncertain World
02/07/2026
APAC Marketbeat
MarketBeat

Singapore MarketBeat

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Xian Yang Wong • 15/04/2026
Economy-ImageCard-unsplash
Insights • Economy

Cushman & Wakefield Comments on URA private residential price index Q3 2023

Overall sales volume declined by 3.5% qoq in Q3 2023, reversing the past two consecutive quarters of increase. The fall in overall sales volume was driven by the new sales market, which declined by 8.5% qoq to 1,946 units in Q3 2023.
Xian Yang Wong • 27/10/2023
H2 2023 Government Land Sales Programme
Insights • Economy

Cushman & Wakefield Comments on H2 2023 Government Land Sales (GLS) Programme

The Government today announced the Government Land Sales (GLS) Programme for the second half of 2023, which comprises eight Confirmed List sites and nine Reserve List sites. 
Xian Yang Wong • 21/06/2023
James-young
Insights • Investment / Capital Markets

James Young: Growing Cross-regional Investment between Asia Pacific and Europe

One of the interesting trends of the current real estate climate is that both Asia-Pacific (APAC) and Europe based investors are looking to expand their footprint into each other's markets.
James Young • 24/04/2023
istockphoto-2022-cardimage-Policy--Watch-SG
Insights • Investment / Capital Markets

Cushman & Wakefield's Comments On URA May 2022 Developer Sales

On the back of more launches in May, developers sold 1,356 new private homes (excluding ECs) last month – the highest monthly volumes since November 2021 when 1,547 new units were sold.
Xian Yang Wong • 15/06/2022
Navigating a High Inflation Environment
Research • Economy

Navigating a High Inflation Environment

This report explores the implications of high inflation for real estate, and presents key strategies for owners, investors and occupiers to forge ahead in the inflationary environment. 
26/04/2022
APAC Capital Flows - Supply Chain Management webinar
Insights • Investment / Capital Markets

Capital Flows | Supply Chain Management

In this webinar, we have invited Kevin Lee, Head of Real Estate Solutions, APAC at DHL Supply Chain and Tim Foster, Head of Supply Chain & Logistics Advisory, APAC at Cushman & Wakefield to share their views on this burning topic.
07/03/2022
jason-zhang
Insights • Investment / Capital Markets

Shaun Poh: Impact of COVID-19 on Singapore Investment

One of the biggest challenges that international investors are now facing as a result of the COVID-pandemic, is the inability to conduct cross-border site inspections.  
13/09/2021
Glass office facade with tree Australia
Video • Sustainability / ESG

Webinar: Carbon Neutrality - Shifting to Neutral to Drive Real Estate Sustainability

Learn about a whole lifecycle carbon reduction plan – a road map for real estate investors/developers/landlords in China, and other considerations and what's in it for real estate investors, developers and landlords.
Shaun Brodie • 23/06/2021
Secondary Markets for Data Centres Thrive Throughout Asia Pacific
Insights • Investment / Capital Markets

Secondary Markets for Data Centres Thrive Throughout Asia Pacific

Kevin Imboden, Senior Global Research Manager specialising in Data Centre Insights, discusses how Jakarta, Mumbai, Seoul, Kuala Lumpur and Osaka, are growing secondary markets that are driving Asia Pacific’s potential as a key region for data centre growth across the next decade.
Andrew Fray • 25/05/2021
Francis Li & Queeny So: Assessing the Greater Bay Area Real Estate Investment Landscape
Insights • Investment / Capital Markets

Francis Li & Queeny So: Assessing the Greater Bay Area Real Estate Investment Landscape

James Shepherd recently sat down with Capital Markets leaders Francis Li and Queeny So to discuss where investors are seeing opportunity for growth across the Greater Bay Area’s commercial real estate markets. 
20/05/2021

Asia Pacific enters 2026 amid shifting trade dynamics, inflationary divides, and ongoing geopolitical uncertainty. Despite this, fit out cost growth remained modest in 2025, with notable variation between markets. 

We offer tenant representation and acquisition advisory services for retailers and leisure operators. This includes market research to identify the best locations, lease negotiation, and due diligence. We analyse foot traffic, demographics, and competition to ensure your retail space meets your business goals and manages costs effectively.

We leverage strong relationships with landlords across Orchard Road, malls, and mixed-use developments to gain early access to spaces. Our advisors study customer flow, transport links, and neighbouring tenants to find prime, high-visibility locations. We negotiate flexible lease terms to support scalability and growth.

Successful retail investment requires knowledge of URA zoning, tenant stability, and rental potential. We assess occupancy rates, sales performance, and asset management to ensure income stability. Our team evaluates pricing, market cycles, and exit strategies to deliver the best investment outcomes.

We monitor tourist trends, spending habits, and popular shopping areas to help retailers capitalise on visitor traffic. Our research highlights emerging formats favoured by residents and tourists, from luxury concepts to experiential F&B. We also provide insights into retail supply, tenant shifts, and rental trends for strategic positioning.

We evaluate portfolio performance by analysing sales per square foot, rental costs, and customer satisfaction. Our advisors identify underperforming locations for renegotiation or closure while recommending high-growth expansion opportunities. For experiential formats, we source specialised properties and negotiate terms that maximise engagement and flexibility.

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