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Industries & Specialties

Retail

Transforming communities through better retail strategies
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Opening a new bricks-and-mortar shop is more complex than ever.

Retail success in Japan is not just about location. It is about knowing the culture and how people shop, from seasonal tourism to local tastes. We help brands and investors navigate these challenges.

Our advisors use data for site selection, backed by deep market knowledge that reflects the reality of operating in Japan. Whether you're entering the market, expanding, or repositioning, we create strategies that meet your goals and the community's needs. From Ginza to suburban shopping centres, we know what drives performance everywhere.

What Sets Us Apart

Retail strategies that work on the ground

Japan's market rewards precision. We use granular location analytics, footfall data, and consumer insights to find sites where brands thrive. Our advisors understand how factors like station proximity and demographics influence performance, strengthening your brand and profitability.

Investor expertise built for change

We advise investors, landlords, and developers on acquiring, leasing, and repositioning retail assets for sustainable returns. With insight into tenant demand and consumer trends, we help clients adapt portfolios to changing markets whilst maintaining income and long-term asset value.

Insights that reveal what's next

The local retail landscape shifts rapidly. We track changes in spending, tenant strategies, and experiential formats to help clients stay ahead. By combining real-time data with sector experience, we provide actionable intelligence that informs better decisions.

Tailored solutions that deliver

Our network of retail specialists across Japan delivers strategies that reflect your unique goals. Whether it's increasing footfall, optimising revenue, enhancing tenant mix, or maximising asset value, our approach is customised to the nuance of your objectives.

Advisors who think like retailers

Retail success requires commercial creativity. Our teams bring entrepreneurial thinking from years of advising leading brands and landlords. We don't just understand the industry; we operate within it, anticipating challenges and identifying opportunities that others miss.

Places that perform and belong

We believe in retail that connects. By aligning location strategy with community needs, we help occupiers and owners create destinations that add value to neighbourhoods, enhance social impact, and build long-term resilience in a competitive market.

Services

Investor Services



Capital Markets


We advise on acquiring, repositioning, and divesting retail and leisure assets in Japan. Leveraging strong domestic and international capital relationships, we optimise pricing, manage risks, and unlock value in Japan’s retail market.

Learn more about our capital markets

Agency Leasing


We curate tenant mixes, secure retailers, and implement leasing strategies to drive footfall, protect income, and enhance asset performance. Using local market insight, we deliver results for landlords and developers. 

Learn more about our agency leasing services

Asset Services


We maximise retail asset performance through proactive management, operational efficiency, and strategic tenant coordination. Our teams ensure properties thrive in Japan’s dynamic retail market.

Learn more about our asset services

Valuation & Advisory


We provide retail-focused advisory services that align strategy, location, and consumer trends. Our valuation experts deliver accurate assessments and strategic guidance for resilient retail outcomes.

Learn more about our valuation & advisory

Project & Development Services


We manage retail and leisure projects through design, construction oversight, and on-time delivery. Our expertise ensures developments meet market demands and budget requirements. 

Learn more about our project development services

Sustainability Services


We help retail owners and occupiers cut costs and enhance value with sustainability strategies. Our focus includes energy efficiency, carbon reduction, and achieving green certifications.


Occupier Services



Tenant Representation


We help retailers and leisure brands build resilient, efficient store networks. By analysing store performance, customer behaviour, and market dynamics, we identify locations and formats that deliver a strategic advantage for those entering or expanding in Japan. 

Learn more about our tenant representation

Project & Development Services


We manage retail development projects from start to finish, including planning, design, construction oversight, and on-time delivery. Our expertise ensures developments meet market demands and budget requirements. 

Learn more about our project development services

Supply Chain & Logistics Advisory


We help retail occupiers optimise their supply chain and logistics. Our services include strategic site selection, distribution network design, and operational efficiency planning to address the unique logistics challenges of Japan's retail markets. 

Learn more about our supply chain & logistics advisory services

Location & Labour Analytics


We provide retailers with detailed location and labour market intelligence for site selection and expansion planning. Our data-driven approach evaluates demographics, labour availability, and competition to identify optimal retail locations. 

Learn more about our workplace solutions

Facility Services


We deliver comprehensive facility management for retail and leisure properties, ensuring operational efficiency and tenant satisfaction. Our teams handle everything from maintenance coordination to vendor management to optimise costs. 

Learn more about our facility management services

Sustainability Services


We help retail owners and occupiers cut costs and enhance value with sustainability strategies. Our focus includes energy efficiency, carbon reduction, and achieving green certifications. 

Team

Isao-Suga_Headshot_JP
Isao Suga

Executive Director, Head of Retail Services, Japan
Chiyoda-ku, Japan

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Contact Us

Research

APAC Marketbeat
MarketBeat

Japan MarketBeat

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
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View all

Frequently Asked Questions

We offer retail property services including site selection, market analysis, lease negotiation, and transaction management. Our advisors use local expertise and landlord relationships to find locations that match your brand and growth goals. We assist both domestic and international retailers entering or expanding within the market.

We help brands find prime retail spaces by analysing foot traffic, demographics, and competition. Our leasing specialists negotiate favourable terms while ensuring locations enhance visibility, accessibility, and scalability, aligning with target customers and operational needs.

Investors should focus on location quality, tenant stability, lease terms, market position, and capital expenditure. We guide investors on strategy, asset selection, and risk management, considering regional dynamics, consumer trends, and the local regulatory environment.

We provide detailed data on tourist flow, spending habits, and seasonal trends in retail hotspots like Ginza and Shibuya, as well as regional tourist destinations. These insights help brands choose the best locations to target both domestic shoppers and international visitors.

We create strategies to optimise portfolios, evaluate store performance, and align formats with customer preferences. Using location analytics, lease management, and operational planning, we support experience-driven retail concepts that engage Japanese consumers while ensuring profitability.

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