Industries & Specialties
Retail
Opening a new bricks-and-mortar shop is more complex than ever.
Brazilian retail is undergoing a fundamental shift. Shopping centers are reimagining their role as community hubs. Omnichannel strategies are reshaping store networks. Brands are balancing physical expansion with digital integration, while investors seek assets that deliver resilient returns in a market marked by regional diversity and shifting consumer preferences.
Success requires more than location analysis. It demands an understanding of local consumer behavior, regulatory frameworks, and the operational realities that separate high-performing assets from underperformers. Our market knowledge informs every recommendation we make, whether advising a retailer on site selection or guiding an investor through a portfolio repositioning.
We work with retailers, landlords, developers, and investors to identify opportunities, mitigate risks, and execute strategies that perform in Brazil's diverse regional markets.
What Sets Us Apart
Retail strategies that work on the ground
Opening a store in Brazil means navigating zoning laws, traffic patterns, and local competition. We use data-driven analysis and retail expertise to help brands choose locations that boost presence, improve margins, and align with consumer needs in São Paulo, Rio, and beyond.
Investor expertise built for change
We guide investors, landlords, and developers in acquiring, leasing, and managing retail assets. With expertise in local markets and tenant demands, we help structure deals and optimize portfolios to create long-term value while staying ahead of market trends.
Insights that reveal what's next
The regional retail market evolves fast. We monitor consumer spending, tenant growth, and location trends in major cities and regional markets. By blending real-time data with industry know-how, we help clients anticipate changes and adjust strategies effectively.
Tailored solutions that deliver
Our nationwide team provides solutions aligned with client goals. From boosting foot traffic to enhancing tenant mix or maximizing asset value, we craft strategies suited to the regional retail landscape, ensuring measurable results and sustainable success.
Advisors who think like retailers
Our team combines entrepreneurial spirit and industry expertise to advise leading brands and landlords. By understanding market dynamics and consumer behavior, we deliver actionable strategies that drive success in this unique retail environment.
Places that perform and belong
Retail should connect with communities. We align strategies with local needs to create spaces that resonate with consumers. By enhancing social impact and building resilience, we help occupiers and owners turn locations into lasting destinations of value.
Services
Investor Services
Capital Markets
We offer investment sales advisory, acquisition support, and market analysis for retail assets. Our team uses deep capital markets expertise to structure transactions and execute deals, ensuring optimal liquidity and pricing for institutional and private capital.
Learn more about our capital markets
Agency Leasing
We represent landlords in leasing shopping centers, street retail, and mixed-use developments. Our strategies optimize tenant mix and maximize rental income, positioning assets competitively within their specific trade areas across regional metros.
Learn more about our agency leasing services
Valuation & Advisory
We provide independent valuations and strategic advisory for retail assets. Our professionals deliver accurate, defensible opinions of value that support investment decisions, financing, and portfolio management across the Brazilian retail sector.
Learn more about our valuation & advisory
Project & Development Services
We advise on retail development projects from concept to completion. Our services include feasibility analysis, project management, and tenant coordination to ensure developments are delivered on time, within budget, and positioned for success.
Learn more about our project development services
Sustainability Services
We help retail property owners implement sustainability strategies that reduce operating costs and meet regulatory requirements. Our approach integrates energy efficiency, waste management, and green certification programs tailored to specific local market conditions.
Occupier Services
Tenant Representation
We represent retailers in site selection, lease negotiations, and portfolio optimization. Our services help brands secure locations that drive sales, control occupancy costs, and support expansion strategies across Brazil's diverse regional markets.
Learn more about our tenant representation
Location & Labour Analytics
We use advanced analytics to help retailers make informed decisions about location and workforce planning. From understanding local market trends to identifying ideal labour pools, our insights drive strategic growth and operational efficiency.
Project & Development Services
We manage store buildouts, renovations, and rollouts for retail occupiers. Our project teams coordinate design, permitting, and construction to ensure stores open on schedule and within budget across multiple locations.
Learn more about our project development services
Facilities Management
Holistic solutions that optimize operational efficiency and reduce occupancy costs. We manage maintenance, security, and energy initiatives to ensure a seamless, high-performance environment.
Learn more about our facilities management services
Sustainability Services
We help retail occupiers implement sustainability initiatives that reduce energy consumption, minimize waste, and support corporate ESG objectives. Our services deliver measurable environmental and financial benefits.
Research
Article • Investment / Capital Markets
Transactions Business Inteligence
Whether you have a single property under the commercialization of our real estate transactions team, or even a portfolio of properties, when hiring our services, you will be able to count on BI tools that allow you to view asset information dynamically, whenever you want.
Article • Technology
FROM AI TO ABSORPTION: OFFICE DEMAND, AI TALENT CONCENTRATIONS, AND WHAT IT MEANS FOR DATA CENTERS
Artificial intelligence (AI) is an integral part of modern society and business, having re-entered the spotlight in late 2022 with the launch of OpenAI’s ChatGPT, as hype surrounding the technology boomed
Article • Sustainability / ESG
Social project encouraged by Cushman & Wakefield exceeds expectations
We recently commented on how Cushman & Wakefield has used tax incentive laws, in this case ProMac - Municipal Program to Support Cultural Projects in the city of São Paulo - to enhance its investments in social projects.
Article • Economy
Free Energy Market Advantages and news for 2024
We have already mentioned the Free Energy Market a few times as one of the energy efficiency initiatives adopted in condominiums managed by Cushman & Wakefield and how it can be an interesting alternative in some cases.
MarketBeat
Article • Economy
Oscar Freire remains among the most expensive rentals in the world
Rents in key global retail destinations continued their steady recovery, increasing by an average of 4.8% compared to last year. The strongest growth was recorded in Asia-Pacific, averaging 5.3%, the Americas at 5.2% and Europe at 4.2%.
Article • Investment / Capital Markets
As building owners and potential investors explore what to do with empty spaces, many are wondering about putting real estate to other uses, especially those that have become obsolete over the years.
Article • Supply Chain
Cushman & Wakefield wins exactly at the reception of Prologis Cajamar II
The success of the business is the result of a restructuring in the company's Transactions area, which outlined strategies to build and resume relationships with some owners and players in the real estate market, including Prologis.
Article • Sustainability / ESG
GOODMAN ITAQUERA SHELTERS A AND B: LEED Certification
Cushman & Wakefield provided sustainability consulting services to LEED (Leadership in Energy and Environmental Design) certification, comprising warehouses A and B of the Goodman Logistics Condominium, in Itaquera, São Paulo.
Article • Supply Chain
Cushman & Wakefield manages more than 600,000 m² in Golgi logistics condominiums
The partnership between Cushman & Wakefield and Golgi, owner and developer of logistics condominiums, began in 2018. In 2021, after a change in the way of working, the relationship between contractor and contractor became even closer.
Article • Technology
How can ChatGPT help the commercial real estate market?
A few months after the emergence of ChatGPT, a prototype chatbot with artificial intelligence specialized in dialogue developed by OpenAI, several sectors began to question the impact of the tool on their businesses.
Article • Sustainability / ESG
LEED Certification Process GOLGI JUNDIAÍ PHASE II SHEDS C AND D
Cushman & Wakefield provided sustainability consulting services to LEED (Leadership in Energy and Environmental Design) certification, comprising the Phase II – Warehouses C and D of the Golgi Logistics Complex, in Jundiaí, São Paulo.
Frequently Asked Questions
