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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom

Richard Pickering
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125 Old Broad Street
London, Greater London EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

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Research

H1 2026 EMEA Data Centre Market Update

EMEA data centre capacity has grown more than 36% in two years as AI, cloud and sovereign demand continue to accelerate development, but power availability and delivery timelines are now the principal factors determining where that growth concentrates. 
Matyas Fazekas • 14/09/2026
Downing Street
Article • Government / Public Sector

Devolution Revolution

The opening weeks of Andy Burnham’s tenure as Prime Minister have brought a flurry of policy announcements with potential implications for the UK real estate market, with examples including a commitment to increase council housebuilding, business-rates relief for pubs and music venues, and proposals to give councils greater control over the mix of uses on high streets.
Joshua Woolnough • 27/08/2026
Talking Real Estate Trends BAnner Mobile
Podcast

Talking Real Estate Trends

A collection of podcasts and video series from Cushman & Wakefield’s experts on the trends shaping real estate in the UK. 

26/08/2026
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Research

The BTR Equation

The Case for Mid-Market Build to Rent
07/08/2026
Climate Risk Hero
Article • Sustainability / ESG

Why the UK’s first emergency alert matters for real estate

The question is no longer whether climate change will affect our buildings, but whether they are prepared for it.
Zoe Dolan • 20/07/2026
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
Unlocking First Generation Beds For Generation Z Students & Investors
Article

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
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Article

Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates

Two and a half years after the devastating first wave of the COVID-19 pandemic, occupancy rates in the UK’s elderly care sector are returning towards pre-pandemic levels. Leveraging data from our national dataset, we have analysed the challenges faced by elderly care homes since spring 2020
Amy King • 10/11/2022
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

Arron Browne
New Head of Flexible Offices London

Cushman & Wakefield has appointed Arron Browne as Head of Flexible Offices London, strengthening the firm's capability to support clients as demand for flexible workspace solutions continues to evolve.

Lauren Joselyn • 16/09/2026

Jon Hubbard
Head of EMEA Hospitality Jon Hubbard to Retire

Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.

Lauren Joselyn • 09/09/2026

Richard Mass card image
West End Capital Markets Team Expands With New Partner

Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.

Lauren Joselyn • 06/09/2026

office-agency--leasing-mobile
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns

Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.

Lauren Joselyn • 01/09/2026

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European Real Estate Recovery Holds As Investors Turn To Selectivity

Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.

Lauren Joselyn • 30/06/2026

Logistics Park East Midlands Gateway
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio

Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.

Richard Coleman • 08/05/2026

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Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

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Iversen Building (image)
Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

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Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

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European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

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Cushman & Wakefield Completes Acquisition Of Its Affiliate In Finland

Global real estate services firm Cushman & Wakefield has completed the acquisition of its affiliate in Finland, having announced in November that it had entered a definitive agreement to acquire the firm.

 

Richard Coleman • 17/01/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
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Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

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Frequently Asked Questions
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MORE INSIGHTS

Chicago Tier x Tier webcard
Research

Tier x Tier in Chicago

Chicago's CBD office market is increasingly defined by a widening performance gap among building tiers.
Kevin Auble • 17/09/2026
rate hike web card
Article • Economy

The Fed Hikes and What It Means for CRE

The Fed’s first rate hike since 2023 marks a policy shift, but improving CRE fundamentals may help cushion the impact.
Kevin Thorpe • 17/09/2026
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Insights • Technology

The New Occupiers: How Neoclouds Are Reshaping APAC Data Centre Demand

Neoclouds have become an increasingly important part of the AI infrastructure ecosystem, providing GPU compute for AI training and inference workloads.
Pritesh Swamy • 17/09/2026
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Research • Construction

Industrial Construction Cost Guide

Industrial construction costs are reaccelerating across the Americas, reversing the flat-to-lower pricing seen a year earlier. Tariffs and other pressures are filtering through to pricing.  
Brian Ungles • 17/09/2026
2026 H1 European Logistics Update - Web Card
Research

European Logistics Update

Explore the latest H1 2026 trends in the European logistics real estate market with Cushman & Wakefield's comprehensive update.
Sally Bruer • 17/09/2026
European Living Update
Research

European Living Capital Markets Update

This comprehensive outlook serves as a valuable perspective to anticipate the future landscape of European living spaces.
16/09/2026
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Research

The Bulk Blueprint

Phoenix's largest industrial buildings have flipped the script. Once challenged by elevated vacancy in the wake of a record-setting post-pandemic development cycle, the bulk warehouse segment is now evolving into one of the tightest product types in the market.
Bella Jacobson • 16/09/2026
2026 H1 European Hospitality Update - Web Card
Research

European Hospitality Update

Dive into the newest trends of the European hospitality market with Cushman & Wakefield's comprehensive H1 2026 update. Discover investment opportunities, market dynamics, and forecasts tailored for the hospitality sector stakeholders.
16/09/2026
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Research

1H 2026 Class B Office Report Santiago

The Class B office market showed a gradual improvement in occupancy levels during the first half of 2026.
Rosario Meneses • 24/08/2026
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Research

1H 2026 Flex Warehouses Report Santiago

The flex warehouse market maintained dynamic demand during the first half of 2026.
Rosario Meneses • 24/08/2026

STORIES

Sony Music HQ Milan
Sony Music Entertainement
The historic Sony Music headquarters in Milan was no longer capable of representing the identity of the brand and of adapting to the evolution of work modes in a vanguard sector like the music industry, due to a fragmented, inflexible layout that was lacking in spaces for teamwork and events.
Learn More
Diamond Building in Ghent
Global Estate Group & Life Tree Group • Developers
The Cushman & Wakefield Capital Markets team have advised Global Estate Group & Life Tree Group on the forward sale of a SPV holding the Diamond project in Ghent.
Learn More
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