CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Retail Retail

Industries & Sectors

Retail & Leisure

Transforming communities through better retail strategies
Retail-Featured.jpg

Opening a new brick-and-mortar store is more complex than ever.   

Retail and leisure real estate in Hungary is about more than just location. It’s about understanding shifting consumer habits, boosting efficiency, and connecting with communities. We help brands find the right high street spot, investors fine-tune portfolios, and landlords enhance asset value.

Budapest’s retail hubs are evolving. While online shopping grows, physical stores remain key for brand visibility and customer connections. With our market knowledge, we guide you through these changes, finding opportunities to create real value for your business and the community.

DELIVERING RESULTS

5
local professionals
Over 110
deals during 2025
27,300 sq m
transacted

What Sets Us Apart

Retail strategies that work on the ground

Opening a store in Budapest or regional centers takes precision. We analyze foot traffic, demographics, and competition to help occupiers choose locations that boost brand presence and profitability. Our advisors understand local consumer preferences and retail trends.

Investor expertise built for change

Hungarian retail assets need adaptable strategies. We advise on acquisitions, repositioning, and tenant mix using real-time insights on consumer trends and capital markets. Our approach helps investors stay competitive and build resilient retail portfolios.

Insights that reveal what's next

Retail evolves quickly. We monitor consumer behavior, tenant strategies, and location trends across Budapest and beyond. By combining data with industry expertise, we help clients anticipate market shifts and position assets for long-term success.

Tailored solutions that deliver

Every retail property is unique. We create strategies tailored to each client's goals, from increasing foot traffic and optimising revenue to enhancing tenant mix or asset value. Our solutions are grounded in Hungary's local market realities.

Advisors who think like retailers

Retail success requires creativity. Our team combines entrepreneurial thinking with experience advising top brands and landlords. We don’t just understand the sector; we actively shape the future of retail in Hungary’s dynamic markets.

Places that perform and belong

Retail should connect with communities. We align location strategies with local needs, helping occupiers and owners create destinations that deliver value, enhance social impact, and build lasting resilience in Hungary’s retail landscape.

Services

Investor Services



Capital Markets


We assist with retail and shopping center transactions across Hungary, offering execution, market analysis, and valuation expertise. Our team connects investors with opportunities that meet portfolio goals and risk profiles.

Learn more about our capital markets


Agency Leasing


Our leasing experts secure tenants for retail properties, maximising occupancy and income. Using tenant relationships and market insights, we position properties competitively and negotiate favorable lease terms. 

Learn more about our agency leasing services


Asset Services


We manage retail properties to drive performance through operational efficiency and tenant satisfaction. Combining financial oversight and strategic positioning, we maximise returns for investors.   

Learn more about our asset services 


Valuation & Advisory


Our valuation team delivers precise property assessments for investment decisions, financial planning, and reporting. Relying on local market data, we provide accurate valuations for Hungarian retail markets.

Learn more about our valuation & advisory


Project & Development Services


From concept to completion, we support retail developments with feasibility analysis, tenant coordination, and project management. Our services help investors successfully deliver projects to market.

Learn more about our project & development services


Sustainability Services


We help retail property owners adopt sustainability strategies to lower costs, attract tenants, and achieve ESG goals. Our advisors provide practical, tailored solutions for retail asset needs.

Learn more about our sustainability services


Occupier Services


Tenant Representation


We represent retail brands in lease negotiations, securing locations that support business objectives while optimising lease terms. Our tenant representation services provide occupiers with market intelligence and negotiation expertise across Hungarian retail markets.

Learn more about our tenant representation


Location & Labour Analytics


We analyse location options using demographic data, consumer behavior patterns, and labor market dynamics. Our analytics help retailers identify markets and sites where their brand will succeed based on quantifiable market factors.


Project & Development Services


We manage retail fit-out projects and store rollouts, coordinating design, construction, and occupancy. Our project management services help retailers open locations on time and within budget while maintaining brand standards.

Learn more about our project development services


Facility Services


We provide ongoing facility management for retail locations, ensuring properties operate efficiently and maintain customer-ready environments. Our facility services support retail operations through maintenance, vendor coordination, and compliance management.


Sustainability Services


We help retail occupiers implement sustainable practices that reduce operational costs and enhance brand reputation. Our sustainability advisors deliver practical solutions aligned with corporate ESG commitments and consumer expectations. 

Learn more about our sustainability services

Team

Viktoria Szabo
Viktória Szabó

Head of Retail Agency Hungary
Budapest, Hungary


Download VCard

75 Marietta Malaczko_0043.jpg
Marietta Malaczkó

Retail Negotiator
Budapest, Hungary


Download VCard

Erzsebet Bardosi
Erzsébet Bárdosi

Associate, Retail Agency Hungary
Budapest, Hungary


Download VCard

Research

CEE-market-insights-2352x1040.jpg
Research • Investment / Capital Markets

CEE Investment Market Update H2 2025

Discover the key trends driving the recovery, sector-level opportunities and pricing dynamics - and explore how Hungary rebounded strongly in 2025.
Marie Baláčová • 13/03/2026
office, statistics, laptop
MarketBeat • Economy

CEE MarketBeats

Cushman & Wakefield MarketBeat reports analyse quarterly commercial real estate activity in the CEE region (Czech Republic, Hungary, Poland, Romania, and Slovakia) across office, retail, industrial and hospitality real estate sectors.
Marie Baláčová • 16/12/2025
Inclusive Cities
Insights • Sustainability / ESG

Inclusive Cities Barometer

The Inclusive Cities Barometer evaluates the inclusiveness of 44 EMEA cities, including key cities such as Amsterdam, Copenhagen, Glasgow, Gothenburg, Edinburgh, Helsinki, Oslo, Rotterdam, Stockholm.
Dominic Brown • 18/06/2024
Looking out over Buda castle, Budapest
Insights • Economy

Hungary Real Estate Market View

A regular update on the commercial real estate market in Hungary.
Edit Jakab • 01/01/2023

Frequently Asked Questions

We offer tenant representation services to help businesses find retail locations on Hungary's top high streets, including Budapest's Váci Street, Fashion Street, or Andrássy Avenue. Our experts analyse the market, find suitable properties, negotiate leases, and manage the entire process. With strong landlord relationships and market knowledge, we secure locations that match your brand and budget.

We help you find properties that combine great locations with strong sustainability credentials. Our team identifies green-certified buildings, negotiates green lease terms, and works with landlords to align with your ESG goals. From energy efficiency to environmental certifications, we ensure the property supports your company’s green objectives. 

Investors should prioritise quality locations, tenant mix, local consumer trends, and value-add opportunities. We offer market analysis, due diligence, and insights into demographics, tourism, tenant reliability, and rental growth potential. Our advice helps you build a strong, future-focused retail portfolio in Hungary.

Expanding into Hungary requires understanding local consumer habits, competition, and regulations. We provide insights into spending trends, retail performance, and location strategies to help you enter the market effectively. Our local knowledge ensures your brand is positioned for success.

A strategic property plan aligns your real estate with business goals and customer expectations. We analyse store performance, optimise locations, and introduce experiential retail concepts. By focusing on operational efficiency and customer experience, we help you adapt to market changes and consumer trends in Hungary.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS